How Much Do Final Expense Leads Cost?

As of September 14, 2026, RiseGen statewide Final Expense leads begin at $18 per lead and county-targeted Final Expense leads begin at $25 per lead. The standard minimum order is 20 leads.

Pricing can vary by territory, targeting, lead tier and order volume. Accounts purchasing meaningful volume may qualify for improved pricing over time. Always use the current pricing page or a written quote for the final order total.

RiseGen's real-time lead orders are exclusive to the purchasing agent. The same lead is not intentionally sold to multiple agents, resold later or recycled into another order.

A cheaper shared lead may still work for a high-volume call center, but it creates a different competitive environment. Compare acquisition cost per placed policy, not sticker price alone.

County targeting asks the advertising campaign to generate consumers inside a smaller geographic area. That control is valuable for field agents, but narrower inventory generally costs more than statewide reach.

RiseGen's production records show 100 of 135 paid lead orders were county targeted. That is an internal buying pattern, not proof that every agent should make the same choice.

Depending on tier and program, lead records can include name, phone number, address, age or date of birth, coverage interest, beneficiary information, funeral preference, monthly budget and other consumer-submitted answers.

More data can help preparation, but it cannot replace the conversation. Agents must still verify information and complete appropriate underwriting.

Include lead spend, contact labor, technology, drive time, placement and chargebacks. Then divide the complete acquisition expense by persistent placed policies.

A $25 lead that is worked completely may be less expensive than an $18 lead that is barely attempted. Execution determines whether purchased inventory becomes opportunity or waste.